In order to drive interest in Take Home Chef, TLC tasked Mangia Media with an integrated Chinese take-out/pizza box campaign that ran in top 10 markets and drove 4.8 million impressions.
Mangia Media delivered a campaign for Banco Popular that delivered 1.3 million carefully targeted impressions to a dozen urban areas in Puerto Rico, which drove business.
Mangia Media’s campaign for Washington Mutual delivered 1.2 million impressions in the Southern California area. Their engaging creative was consistent with their overall out-of-home strategy.
Mangia Media’s campaign for M&T Bank ran in 5 East Coast markets and delivered 2,980,000 impressions. Their campaign took advantage of the pizza box medium with a creative design that played off the menu checklist.
Mangia Media delivered a 200,000 impression pizza box campaign in Chicago for Citi Financial promoting their ATMs.
Mangia Media’s pizza box campaign for WWE’s Wrestlemania 22, which ran in 15 key markets, resulted in a very happy client. Said Dan Levi, VP of WWE to 700 people at the TAB conference: “We’ve had a great experience with Mangia Media…Pizza box advertising is as close to point of purchase as we can get!”
In a pizza box campaign that ran in top 10 markets with a college skew, Mangia Media delivered 3,200,000 impressions for New Line Cinema. As a result, the Wedding Crashers DVD was number 1 in sales its first week out. Also, the release of the DVD was kicked off with a pizza party at the offices of New Line Cinema!
Mangia Media delivered 1,650,000 impressions for AT&T Wireless in a New York campaign that targeted college students over a period of four weeks to sign them up for the service.
Sprint partnered with Mangia Media, using 400,000 pizza box impressions to drive traffic to 12 new stores that opened in New Jersey.
Mangia Media delivered 1,600,000 impressions in Knoxville, Tennessee and Des Moines, Iowa for US Cellular in a campaign that targeted college students over a two-month period in order to drive traffic to US Cellular retailers.