Verizon: FiOS TV

Mangia Media's campaign for Verizon FiOS TV

For Verizon’s launch of FiOS TV, Mangia Media delivered an integrated campaign of Chinese take-out containers and pizza boxes to specific zip codes in Virginia, Florida, California, New York and others. This campaign, which delivered over 10,000,000 impressions, was praised by the client: “So far, Verizon deems Keller a success. In six months, FIOS TV had captured about one-third of the market, according to the company.”