New Line Cinema: Wedding Crashers

Mangia Media's campaign for New Line Cinema's Wedding Crashers

In a pizza box campaign that ran in top 10 markets with a college skew, Mangia Media delivered 3,200,000 impressions for New Line Cinema. As a result, the Wedding Crashers DVD was number 1 in sales its first week out. Also, the release of the DVD was kicked off with a pizza party at the offices of New Line Cinema!